Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

VIRTUE Asia, V47 Entertainment and COL Group are making a bigger play for marketers' entertainment budgets, unveiling a 2027 ...

Every October, brands dust off the cobwebs, dim the lights and embrace the strange. Halloween has become an annual playground ...

Roblox has appointed entrepreneur and investor Joel Neoh as managing director for Southeast Asia and Oceania, tasking him ...

Mongoose has appointed Neel Chhaya as managing director, Asia, as the integrated sports, lifestyle and experiences agency ...

VaynerMedia has appointed Anita Munro (pictured) as managing director for Asia Pacific, with the former WPP Media Thailand ...

YouTrip is tapping into K-pop fandom to drive engagement around its year-end travel promotion, with a lookalike contest ...

Visa is tapping Singapore's dining scene to give travellers another reason to explore Marina Bay, teaming up with Marina Bay ...

Decathlon Singapore is bringing sub-zero temperatures to local shoppers through its "Winter[proof]" campaign, using immersive ...

TikTok is strengthening its brand safety offering with a new centralised resource for advertisers, as the platform looks to ...

UNIQLO is reshaping its retail footprint in Singapore, expanding two of its heartland stores while growing its presence at ...

The future will belong to the companies using AI with the most intention, rather than those using the most of it. Customers ...